SEO reporting your leadership will actually read
We connect Search Console, GA4 and your CRM into clear dashboards, then explain each month what changed, why, and what to do next, in terms of leads and revenue, not just rankings.
- Ideal for
- Teams justifying SEO budget to leadership
- Outputs
- KPI framework, live dashboard, monthly insights
- Tracks
- Organic search and AI assistant referrals
The problem
SEO often gets judged on charts nobody trusts. Traffic is up but leads are flat, branded and non-branded searches are lumped together, and AI assistant referrals are not tracked at all.
Good reporting starts with agreeing on what success means for the business, then measuring that consistently so every content and SEO decision can be traced to an outcome.
Our approach
KPI framework
Agree on goals, from qualified leads to revenue, and the leading indicators that predict them.
Tracking setup
GA4 events and conversions, Search Console, and segments for branded, non-branded and AI referral traffic.
Dashboards
A live Looker Studio dashboard for your team and a one-page view for leadership.
Insights
Monthly notes on what moved, why it moved and the next three actions.
What you get
- KPI and measurement plan
- GA4 and Search Console audit
- Live Looker Studio dashboard
- AI referral traffic tracking
- Monthly insight summaries
SEO Reporting & Analytics questions
Which SEO KPIs should we track?
It depends on your goals, but most teams should track non-branded organic clicks, rankings for priority topics, organic conversions or leads, and revenue or pipeline from organic search. Traffic alone is not enough.
Can you track traffic from ChatGPT and other AI assistants?
Yes, partly. Referrals from assistants such as ChatGPT, Perplexity and Copilot can be segmented in GA4 when they pass referrer data. We set up those segments and explain the limits.
Do you use Looker Studio?
Usually, because it is free and connects to Search Console and GA4. We can also report in the tools your team already uses.
How often should SEO be reported?
Monthly reporting works for most teams, with a quarterly review of strategy and results. Dashboards stay live in between.