Know exactly what to publish next, and why
We build content plans around the searches and questions that bring in customers, then turn them into a publishing schedule your writers can follow month after month.
- Ideal for
- Teams publishing 2+ pieces a month
- Outputs
- Topic map, editorial calendar, priority list
- Works with
- In-house writers, freelancers, agencies
The problem
Plenty of teams publish consistently and still see flat organic traffic. Usually the topics were picked from brainstorms instead of search data, several posts compete for the same phrase, and nothing ties the articles together into something search engines see as real expertise.
A content strategy fixes the order of operations. Start with demand, group it into topics you can credibly own, and then decide what each page is for before anyone writes a word.
Our approach
Demand research
Keyword, question and competitor research across Google, People Also Ask, forums and AI assistant prompts in your category.
Topic clusters
Pillar pages and supporting articles grouped so each piece has one job and links to the others in a logical way.
Prioritization
Topics ranked by search demand, competition, buyer intent and how quickly your site can realistically rank.
Editorial calendar
A schedule matched to the number of writers and subject experts you actually have.
What you get
- Topic and cluster map
- Prioritized content backlog
- 12-month editorial calendar
- Internal linking plan
- Kickoff workshop with your writers
SEO Content Strategy questions
What is a topic cluster?
A topic cluster is a main pillar page on a broad subject plus a set of shorter articles that each cover one related question in depth, all linked together. It helps search engines understand what your site is an authority on and helps readers find related answers.
How far ahead does the content plan go?
Usually twelve months, with the first quarter planned in detail and later months kept flexible so you can react to new data, product launches and seasonal demand.
Can you work with our existing writers?
Yes. The plan is built for your team's capacity, and we run a kickoff session so writers understand the strategy behind each assignment.
Does the strategy account for AI search?
Yes. We include the questions buyers ask ChatGPT, Perplexity and Google's AI Overviews, and we plan pages that answer them directly so they are easier to quote.